Lucky Industry Co. Ltd was founded in 1934 and is the oldest baby carrier manufacturer in Japan. They are considered as pioneer in the baby carrier industry with many best functioning, high-quality and parent-approved baby carriers. The brand currently enjoys 30% of market share in japan.
Smart Toon Trading Pte Ltd represents Lucky Industry to market and distribute the best collection of baby carriers in Singapore and Indonesia. The company was started in 2010 by parents, with mission to provide premium quality products to all fellow parents. Safety, comfort, ease of use and practicality are at the top of our considerations for product selection.
SUPPORi is the latest innovative baby sling made in Japan. It is convenient, durable, easy- to-use, light, safe, simple, and trendy.
6 months (or when baby can sit up by himself) up to 36 months (15 kg)
SUPPORi Sizing Chart:
Innovative baby sling features:
1. Very easy to use - just 3 simple steps!
Your baby straddles the side of your body. To ensure comfort and safety, make sure that the SUPPORi covers your shoulder and your baby's back and hips.
2. Comfortable - No more stiff shoulders and other related baby carrier injuries.
Conventional baby carriers support baby's weight with the trapezius muscle. This muscle is not strong and has lots of blood vessels, making it weak in terms of carrying a baby's weight. Wearers will suffer from stiff shoulders and related discomfort soon.
SUPPORi supports baby's weight with the deltoid muscle. This muscle is very strong, thus more comfortably carry the weight of your baby for longer periods. In addition, the knit structure can stretch over your shoulder snugly, thus staying in position.
3. Cool - Air Permeability releases baby's heat ensuring comfortable wearing for wearer and baby does not get sweaty
SUPPORI's whole mesh structure provides air permeability, no more sweat and heat rashes!
4. Light and compact - Mothers have enough to carry around.
With diapers, bottles, bibs, wipes and extras to carry, moms are often overloaded. Conventional carriers are often bulky and heavy, weighing in at around 700 - 800g. SUPPORi weighs only 80g for a size medium, very compact and easily fitting into your palm or handbag.
5. Safety - The unique shape and stretchiness catch your shoulder and your baby's hips and back perfectly.
For safety, SUPPORi baby slings are made with the best choice.
Material: ultra-durable yarn which is used in automotive vehicle applications. In addition, we triple three plied thread to achieve maximum strength.
Production: latest weaving machines are used
Inspection: all parts are made in Japan and inspected in order not to pass small defects
Support correct positioning of baby-wearing
SUPPORi supports the C curve of baby’s spine in which it extend horizontally to cover the baby’s back. Its elastic net fits snuggly maintaining baby’s C Curve.
According to the International Hip Dysplasia Institute*, “the healthiest position is for the hips to fall or spread (naturally) apart to the side, with the thighs supported and the hips and knees bent”. Carrying baby in SUPPORi allows this frog-position or M-Position.
Suppori Sling Reviews
"I love how the sling is handy for going out for a short breakfast or shopping trip as it is easy to put him in and take him out."
"This simple baby sling looks really sleek and easy, just my kind! Although carrying a 10kg baby on just one side of my shoulder, I felt nothing when I first tried it on my deltoid muscle. The baby sling somehow stretches and then hangs and support Khye's weight steadily. And I could still do sightseeing and shopping with me babywearing him, and still got 2 hands free!"
"My daughter is very clingy to me, so the sling greatly helps especially when we go for a long walk. The material is light and airy which is very important to keep my little one stay cool and calm. And a bonus is the whole sling fits into my pocket so we never need to lug an extra bag when we need to dash out of the door."
"Sangat nyaman menggendong Louis dengan SUPPORi. Louis berusia 10 bulan dengan berat 10 kg, cukup pegal kalau menggendong dengan selendang batik kami selama ini, lalu SUPPORi datang dan masalah pegal2 pun lenyap."
- Irma Hariawang, Mum of 1, Indonesia, 12 June 2014
How to Use
Suppori Sling Awards
• Good Design Award-Japan-2010
• Naissance Award-France-2011
• Parent Tested Parent Approved Award-USA-2011
• Creative Child Top Choice Award-USA-2012
• Mom’s Choice Award-USA-2012
• Parents World Award-SG-2016
Featured in leading publication
Featured as one of the best baby carriers by theAsianParent.com, Singapore edition